Despite the growth of the social network, many
still do not know how to work with it. What to post, how to design the page,
communicate with the audience, engage them and sell them
products/services.
I have collected for you more than 10 working life
hacks for promotion on Instagram in 2021.
Below, we will sort out all the nuances and share
my professional experience. Enjoy reading!
1. Profile
aesthetics
When a follower opens your Instagram profile, you
only have three seconds to get their attention. The first impression is
crucial, so you need to make your account presentable.
2. Real photos
It is better to give preference to a natural style
and real photos. Real photos are essential, as stock photos on Instagram don't
work at all. Therefore, it is necessary to allocate the budget and time to
create unique images for your products/services.
3. Photo editing
As I noted earlier, real-life shots and everything
natural is now in the trend. However, shots still require editing. At least
minimal: color correction, brightness, and contrast. Even mobile apps can
handle this. The top ones are below:
• Enlight
• Font Candy
• Snapseed
• Facetune
• Lightroom
• TouchRetouch
4. Bio
When potential clients go to your profile, it
should be clear what the company does, so here are some life hacks on how to
create a bio:
- Avatar-a
brand logo or an emotional person, if we promote a personal account.
- Nickname —
1-2 words, simple and memorable, without numbers.
- The profile the header should be structured and contain the USP of the project (a unique selling proposition). Try to make the phrases in the description short — a
maximum of 4 words.
- Also, make
sure to add an active link to the site or messenger.
5. Highlights
The "Guide" highlight quickly guides subscribers in the content categories and helps them choose the most interesting ones. You should post your reviews, contact details, products, and videos in the highlights. In general, the insights’ structure depends on the topic of your project.
Highlights should be designed in the same style as
the profile itself.
6. Multi-link
In a multi-link, you will place links to all your
social networks, website, and messengers at once. This way subscribers will
find their way to the website faster and it will be easier for them to buy.
Popular multi-link services:
• mssg.me
•taplink.
•meconnect
•linktr.ee
7. Content
It is important to post the best — interesting,
useful, and relevant content to make users subscribe to you and become your
customers.
A content plan is a date-structured list of topics
for future publications. You can create it in any convenient format. For
example, in Excel or Google tables.
Creating a CP will help you balance the types of
content. Here it is important not only to come up with specific topics for
posts but also to break all the content into three groups: engaging, warming
up, and selling (we will talk about this later). You also need to reflect the
key activities of the project in the CP: planned events, contests, promotions,
discounts. They must be given a special emphasis in the posts.
Now let's move on to the three main content tasks:
engagement, warming-up, and sales. Let's start with the first one.
8. Engagement
Comments and likes tell the social network that
your content is of good quality, and then Instagram shows you to more users.
Therefore, it is important to involve the audience to interact.
Interactive Features
Users in social networks like to have fun and
participate in games. Therefore, you should include interactive activities in
the content plan. These activities include anagrams, fill words, puzzles,
riddles, math and logic puzzles, mindfulness tests, quizzes," True or
false ", and many more.
9. Surveys and tests
Another obvious way to engage is to use surveys and
tests.
To find topics interesting for your subscribers,
use the latest news from your niche, see what your competitors are posting,
study the latest trends in your field, or simply ask users what they care about
the most and invite them to discuss it.
As for the tests, you can conduct quizzes, find out
the opinion of subscribers, and evaluate how familiar they are with your brand
and products/services.
10. Contests
Everyone loves gifts, so contests with a prize are
a sure way to increase the activity of subscribers. For example, you can give
away products from your product assortment or the top sales of marketplaces.
Regarding the terms of the contests, the most
optimal option is:
* like, subscribe, and the third condition -
tagging friends or reposting a post in Stories. With this format, you can
attract the attention of a new audience and increase their engagement in the
future by publishing relevant content.
If you need to randomly determine the winners among
those who have fulfilled the conditions, you can use these services:
Work with these services should be recorded on
video so that there are no questions about the results. For this purpose, the
bandicam and OBS Studio programs are suitable. Your task is to capture the
screen and record the video. Later, you can crop it using Movavi, the clideo
service, or the Inshot smartphone app.
11. Cats and humor
Silly, but it still works. People like to laugh
heartily and be amused by the fluffy ones, so it's a sin not to take advantage
of this. According to statistics, these posts collect a lot of likes and
comments — use this to increase your profile engagement.
12. Warming up
Now let's move on to warming up the audience. It
increases the trust and loyalty to the project, which subsequently affects
sales. A good example of warming up is a post that talks about the benefits of
a product.
13. Reviews
Feedback is the proof of your awesomeness. Video
feedback works better than photos and texts, which is logical — people like
real people, not static pictures. In general, it is recommended to use all
options — not everyone wants to make video reviews.
14. Processes and production
Make sure to show interesting internal processes
and production: the work of employees, the creation of products, the provision
of services, the preparation of goods for delivery. The internal kitchen is
always interesting to the audience.
15. Team
Introduce the audience to the project team:
employees and management. This will help reduce the distance between the
company and your audience, as well as significantly increase their trust.
16. Useful materials
To declare your expertise, be sure to publish
thematic educational materials. Share life hacks, tips, insights, personal
experiences, checklists, and collections with your audience.
17. Sales
Now let's move on to the key
section of the content strategy for business-sales. Here's what you need to
know.
18. Promotions and discounts
The surest way to generate interest
in products and services is to launch a promotion. After all, everyone likes to
save money. Therefore, often please your audience with discounts that can be
timed to any event. For example, the holiday season.
Do not forget that you need to warm
up the audience first, before the promotion, reminding them of favorable
conditions and the limited number of products.
19. Top products for…
Top products are linked to
holidays, events in the world, premieres of films, games, or TV series, and we
also make the selection for people of certain professions, for men, women, and
children of different ages.
20. A review of the goods
You should regularly talk about one
product from the assortment creating a full review. The call to action at the
end of the post should encourage the subscriber to click on the link and buy
products.
Use the techniques and recommendations above to grow your account and increase your company's sales.
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