Top Digital Marketing Courses for Indian Students

What is Digital Marketing?

Digital Marketing can be termed as the contemporary form of advertising exhibitionism, popularisation, selling and promotion of a product, person or idea. Although, printed advertisements are popular even now. Social media is penetrating the subconscious of its users more effectively.

Also Read: - Why to Choose a Career in Digital Marketing?

Most of the Indian population is more in touch with Digital mediums like Facebook, YouTube, Instagram, Twitter, Google etc. than say paper-based newspapers, magazines, brochures etc. Hence, Digital Marketing is mostly relegated to the sphere of Social Media Marketing and is one of the most fecund employment promoting industries much like Digital/Web Journalism. It also encompasses Television, Radio and Telecommunication Marketing. Digital Marketing has a ton of benefits than Print Advertising-

●       It's faster

●       It's cheaper

●       It's more effective

●       It registers itself in the mind of the consumer with much ease

There is rarely any employment-generating industry which doesn't require a Social Media Manager or Promoter. A student with Digital Marketing Certificate can become-

●       Digital Marketing Manager

●       Social Media Executive

●       Search Engine Optimization Expert

●       Content Marketeer

●       Analytics Manager

The average salary of a Digital Marketer is between Rs 3-5 lakh. It is growing day by day and is being taught through the various mediums, becoming part of various courses’ curricula. Most popular courses are being offered through Distance MBA in India which is a resourceful method of pursuing management while being employed. This course is usually offered as a diploma course.

This article shall focus on top five Digital Marketing courses, the fee, the duration, placement and eligibility criteria.

Also Read: - How to Become a Successful Digital Marketer

IMRI Digital Marketing Course:-

Internet and Mobile Research Institute offers a 12 week Executive Program in Digital Marketing (EPDM) which is conducted over Skype (online) and offline at Indira Nagar. It claims to be India’s first ‘experiential learning’ institute i.e. it teaches through the actual professional online platform by direct work execution approach. They offer placements as soon as the course is over. This programme is open for students from any field with complete schooling and Digital Marketing professionals for a fee of Rs 30000 pm. Students can book their course for Rs 10000 initially.

Manipal Pro Learn Digital Marketing Courses:-

Manipal Pro Learn also offers four Digital Marketing courses through online and offline platforms-

●       Advanced Digital Marketing

●       Digital Marketing Certification Course

●       Digital Marketing Professional Program in Association with Google

●       Post Graduate Certificate Program in Digital Marketing

The table below shows details about few of these-

Course	Duration	Eligibility Criteria	Fee
Advanced Digital Marketing	More than 130 hours	Digital Marketing Experts/Professionals	Rs 19200
Digital Marketing Professional Program in Association with Google	More than 185 hours	Students with Management/Engineering Graduation degree Professional Digital Marketers	Rs 39000
Digital Marketing Certification Course	More than 78 hours	Students and Professionals	Rs 6300

Placements are regularly updated on the website and some of the major partners are Mindful Consulting, Design Quotient Labs etc. Students get to learn AdWords Campaigns, promotion across Social Media platforms, Basics of SEO, SMM and SEM etc. as the part of course Syllabus.

Amity Digital Marketing Certificate Program:-

Amity University's online Distance Education is ranked on top in all Asia. Especially the Amity Distance MBA programme is an all time favourite of students. It also offers a certificate course in Digital Marketing which is a 6 month Distance/Correspondence course for Rs 14900.  Students can join it after completion of 10+2 levels and Digital Marketing employees or those who wish to enter this field of occupation are equally encouraged to join it. Students are offered good placement opportunities with Microsoft, Amazon, Dell, Polaris, Ericsson etc.

Talent Edge and MICA Post Graduate Digital Marketing Course:-

The digital platform Talent Edge provides a PG Certificate course in Digital Marketing in association with MICA. This programme is more of an online, interactive programme than a distance passive one. This is a 4.5 months live lectures course to be conducted on weekends. It focuses on developing the basics of Digital Marketing. Graduates and professionals can apply. This Digital Marketing Course is available for Rs 70000.

AIMA Digital Marketing Course:-

All India Management Association offers an industry oriented Digital Marketing and Analytics Certificate Training Programme in collaboration with the Digital Vidya training company. It talks about social media, usage of popular internet tools, evaluation of internet traffic and predicting future consumer trends. It's a 5 months long online course with a fee of Rs 36000. Graduates and professionals can join this course. Placements available with companies like IBM, Capgemini, Quikr, American Megatrends etc.

Also Read: Know all the Reasons to Make a Career in Digital Marketing

These top Digital Marketing courses will give the student an access to learning all of these methods to hold the attention of the consumer and maximise the sales of a company-

●       Digital Marketing Fundamentals

●       Content and Blog Marketing

●       Social Media Marketing

●       YouTube and Video Marketing

●       Google AdWords

●       PPC Advertising

●       Email Marketing

●       Web Analysis

●       Search Engine Marketing and Search Engine Optimization