Today’s hasty digitised
world demands speed. Slow loading sites kill conversations. Did you know what a single-second
delay in page load time may yield-
“As per
sources, you can suffer an 11% fewer page
views, 16% decrease in customer satisfaction, about 7% loss in conversions and many
other setbacks. Another extra second may impact your user engagement severely
& may knock down your sales.”
Still not
convinced that speed is a critical factor that can’t be overlooked? Well, think
again! Even Google takes speed into consideration when ranking the websites.
Here is a graphic
that shows how website speediness alone can impact your business.
How to Speed Up Your Business Website?
Although there
are a lot of factors that influence the page load time of your site, we shall
discuss the two major factors that it takes to increase your site speed and
improve user experience
a) The Web
Hosting Service You Choose
b) The Choice
Of Server
The Choice of Servers:-
Servers have
altered the way businesses manage their resources and the way they operate.
Servers offer cloud hosting services, colocation services, enterprise dedicated
servers or cPanel services to keep the websites running smoothly. Plus, the
storage possibilities are an icing on the cake that comes up with these
options.
Well, if you
aren’t a techie, and are wondering what all that gibberish means, a server is
basically a cloud-powered infrastructure that offers sever management and many
other features to speed up your site.
With so many
options, reduced pricing and improving efficiency guarantee, the question
arises - Whether it would be wise to have an onsite server, or a cloud-based server
or virtualization that can offer the best service for your business… which one
should you choose?
So, before you
make up your mind, ask these 5 questions:
·
Do you need a server for file
sharing?
- · Whether the server will predominantly be used for email?
- · Is remote connection for your workforce the main objective?
- · Or do you need the server to back up your data?
- · What is the amount of space required to house a server?
Once you riposte
the above interrogations, you will get a clear route about the kind of server
your business will require. Generally, a server is used for file sharing or
managing workloads across multiple points and for backups. So, craft a list of prioritises
to get a clear roadmap to follow.
Choose the Right Web Hosting Option:-
Moving to a
right web host will always bring efficiency. While many business owners go for
the cheapest option, several others choose a scattershot approach for selecting
a hosting service. Keep in mind, once your website will attract traffic and
that you need to upgrade.
So, when
looking at hosting, you have three different options:
- · Shared hosting
- · VPS hosting
- · Dedicated server
Shared Hosting:-
Shared hosting
is one of the most economical options to go with. It is most suited for
personal blogging and small businesses websites that deal with less traffic.
It refers to a web hosting service where a many websites are
hosted in a single server. You share your server space and resources (bandwidth,
space, database, etc.) with other websites. However, the downside of this type
of hosting is security owing to the sharing of supplies. Again, websites can experience
sluggishness due to consumption of resources by other sites.
Hosting prices
usually begin at £ 3 per month.
VPS Hosting:-
VPS stands for
Virtual Private Server that offers more control over their environment than
they do with shared hosting. VPS hosting is a good starter package for businesses
that want to have dedicated hosting but are a bit wary of the technological
know how. You can call VPS hosting as a great bridge between shared hosting
and dedicated hosting.
A VPS hosting is
less expensive as compared to dedicated hosting plan that uses a physical
server. You can customise VPS plans to meet your needs. Thus, you get the
liberty to pay for what you use. Again, VPS hosting plans are easily scalable. That
means you can start with minimum amount of resources in the beginning and then
upscale your hosting plan to accommodate your needs. VPS Hosting offers more
control over the hosting environment as compared to shared hosting. You can choose
from semi managed hosting services to fully managed services.
The biggest
drawback of a VPS Hosting plans are is that it is more expensive as compared to
shared hosting. Plus, there can be a problem of appropriate resource
allocation.
Hosting prices
usually begin at £ 12 per month.
Dedicated Hosting:-
True to its
name, a dedicated server is exclusively leased to a single customer. Unlike VPS
or shared hosting where flexibility is an issue, a dedicated server allows
client to customise their server as per their unique needs. Choosing a
dedicated hosting guarantees good uptime, security and robust performance for
your website. Mostly, enterprises that are looking for more power and control
must go with this option. One of the main issues with dedicated hosting is its
high cost and the knowledge of using it more competently.
Hosting prices
usually begin at £ 70 per month.
Bonus: Cloud based servers are yet another
option to improve the speed of your business’s website. Not just this, but choosing
cloud servers to rest your data offers highest level of security for your data
too. As you know, the cost of cybercrime is mounting and 60%
of Businesses with this problem go bust within 6 months.
As per CNBC.com, the cost of a single ransomware incident can cost
a company more than $713,000 on average.
So, it is
always better to prevent such attacks at first place by the most obvious way via
encryption on cloud. There are many hosting companies like eUKHOST, Dreamhost, Rackspace and others that are reputed
in offering hosting solutions for businesses worldwide.
Top Factors to Speed up Your Business Website
Reviewed by Pravesh Maurya
on
01:16
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