Top Google Algorithmic Changes That will affect your rankings in 2018:-
Google Algorithms are complex maths and logical structures that are updated regularly
to enhance the user experience. Page rank is the mathematical calculation done
from the links of various sources linked to the page. The caffeine
updates in Google are about providing search results with relevance and greater
speed. With Caffeine, the process of indexing, crawling, and providing search
results has become faster. Google Panda and Google Penguin are of the major
algorithms to look out for updates. The purpose of optimizing your pages as per
the Google algorithm updates is that it eliminates black hat techniques.
Here Are The Top Google Algorithmic Changes That will affect your rankings in 2018 :-
1. Hummingbird algorithm:-
Before
Hummingbird was created, search results were analyzed and displayed based on
loosely created phrases and words. Hummingbird provides search results based on
keyword phrases with accuracy. Pages that match the keyword and have spun and
spam content are not recognized and ranked as per this algorithm.
Hummingbird
algorithm makes the page ranking authentic by filtering out spam content inside
the pages that only have exact keyword phrase match. This makes Google ranking of pages not
only based on keyword phrase content but also on the original and structured
content. Natural language is used by Hummingbird algorithm to rank a page based
on keyword search. Using Google’s autocomplete feature, you can expand the
keyword search. If you have a business that belongs to a niche market,
Hummingbird updates will be more useful to boost your PageRank.
2. Rankbrain:-
Rankbrain is an
algorithm based on artificial intelligence programming. It has been created to
provide search results with accuracy. It is created in machine language and
disciples a chunk of data in words and letters in logic and mathematics. Pages
that have content that is relevant to the keyword search is produced by this
algorithm and is a part of Google’s search algorithms. When you create original
content and use backlinks and link building with pages that have higher
authority, it gives your page a better page rank. Rankbrain does not have
a user-friendly front design and lacks a few features that are keyword
specific.
3. Mobile Friendly:-
Mobile Friendly
is an algorithm that boosts the search results made on mobile phones. Even if
the pages are not SEO optimized, They Hukumat Networks is boosted for mobile search and results
are provided speedily. Updates and guidelines of this algorithm give better
page rank for mobile searches. It also speeds up the page load times that are
displayed on mobile phones.
4. Pigeon:-
For those who
want to use local SEO can focus on the updates on Pigeon. You can use these
updates to boost the local rank of your pages in the search engines. Map and
local search based on location and distance are calculated to provide results.
Make sure to optimize your web pages for mobile and map search for getting
better page rank for local SEO. One of the
best ways to optimize your web pages for boosting page rank is to post local
listings on online directories and make the information about your local
business available for map and local searches.
5. Exact Match Domain updates:-
Websites that
had spun and spammy content, incorrect and improper URLs will be removed from the
search results. This helps in boosting the page rank of your website as it will
have a better visibility. Also, websites with wrong and irrelevant content that
do not match the keyword searches will be removed from search results. This is
an important update by Google as it helps your website get authentic page rank
and make it stand out if it has original and relevant content.
6. Possum:-
Possum updates
target location searches done and provides optimized results. Local businesses
can find this update useful when they update the address and location of their
business. Location searches done closer to the location of your business will
also be displayed in the local search results. Use location-specific keywords
for your local business and get a better page rank.
7. Fred:-
Fred recognized
websites that have low-quality content and websites that violate Google
webmaster guidelines. A few websites and blogs are created with the intent of
generating revenue only and the focus is not on quality and relevance of the
content. This filters out websites that have low quality and boosts PageRank of
your website. Do not spam your website with too many ads and links and make it
look like a revenue generating website. Make sure that the ads that appear on
the web pages have quality content and information.
8. Panda:-
Panda looks for
plagiarized and duplicate content and points it out to Google. You must perform
regular site checks and ensure that no content is a user-generated spam or spun
content. Make sure that the quality of content on your website is error-free
and plagiarism free. Keep optimizing the content of your website for better
page rank. E-commerce Businesses websites must try their
best to use original images and keep the content and descriptions as original
as possible. Blogs and websites can use tools like Copyscape to check the
content before posting it on their websites and blogs to stay on the safer
side.
9. Google Payday Update:-
The quality of
search results is boosted with this update. If people have landed on your page
and have not got the information about what they are looking for you have a
reason to worry. It penalizes websites that use spam and illegal techniques to
increase the traffic of the website.
This is an
algorithm that is slightly different from other algorithm updates, though it
has similar features. It penalizes the websites which are spammy and illegal.
It is intended to increase the user experience and websites which have a
high-quality content get a higher preference in the search results. Business
owners can easily boost the page rank and find their target users and customers
with this update.
10. Pirate update:-
Websites that
violate copyrights are caught and reported to Google. It catches new websites
that infringe the copyrights as per the DMCA guidelines. If you have improved
your website, you are likely to escape from the filter. If you are using
illegal techniques to increase the traffic to your
website then you have a reason to worry about this update.This update protects
the intellectual copyrights of the website and their content. Websites like
music, movies, artworks, etc that contain illegal and copyrighted material are
caught and penalized by this update.
Research the
topics and provide informative content that keeps the users engages and gives
them what they are looking for. Keep all the content of your website optimized and
check with the Google algorithms regularly to stay away from penalties. You can
boost the page rank of your website by following the updates and optimizing the
website.
Top Google Algorithmic Changes That will affect your rankings in 2018
Reviewed by Pravesh Kumar Maurya
on
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