How to increase your website traffic results by focusing on quality over quantity?:
Will you ever get satisfied
with the traffic result on your website? No, not really. We’d always aim and
strive to build more traffic to the website. You might have heard the saying
more is not always better. This exactly suits the website strategy of boosting
traffic and conversion rates. Often times we neglect quality over quantity
which is not a good choice. The fact is that high quality should be given more
preference than high quantity and the quality should speak for itself.
In this article, we will tell
you ways how to increase quality traffic to your website and gain higher
conversion rates.
Plan your strategy of fast traffic:
In order to appear on the
Google search engine page, you have to deliver something Google thinks is worth
appearing on the first page. You need to invest in your time and money and get
fully dedicated to receiving the desired results as it’s a long time investment.
Similarly, you need to plan your strategy and determine the type of traffic you
want and aim to target the audience. Your plan should be to drive the targeted
audience to your website to increase traffic and convert them into sales to
earn your income accordingly.
i. Choose the right quality keywords to increase traffic:
When it comes to improving
traffic to your website, content is the king. Next in line is selection of
right keywords. Selection of right targeted keywords will bring relevant
traffic to the website which can be converted into sales. Try using long-tail
keywords and repeat it two to three times to gain more visibility. Also use the
keywords that gain most traffic keeping relevancy in mind.
ii. Solve the queries of your customers:
The content you post has great
potential to drive heavy traffic to your site if it can solve the problems and
queries of the potential clients. This is a make or a break challenge in SEO,
if in any way you fail to solve the client’s user you might lose him. The
content you publish should guide the users through the process so there’s no
space of confusion. This will build the trust of the clients and improve the
traffic of the site.
iii. Use Long-tail Keywords and avoid keyword stuffing:
Whether you have a startup,
newbie, or experienced website a great technique to ace the SEO strategy is to
use long-tail keywords. Keep in mind to make a list of long-tail keywords that
are relevant since short-tail keywords give high competition. Therefore it’s
preferable to use long-tail keywords which can drive heavy traffic with
desirable results. Moreover, when it comes to placing keywords you should
integrate important keywords near the beginning of page titles and don’t overuse
them which will result in stuffing.
iv. Try paid social media paid campaigns:
There are many social media
paid advertising network available at your disposal. You can choose the social
platform according to your niche and budget. You must have probably posted your
content on the website and you want to promote your content to convert readers
into potential clients. You can make a choice from Facebook, LinkedIn,
Pinterest etc. and test paid campaign which will drive a high volume of traffic
and help you in reaching top position.
v. Recycle old content:
An effective way to gain
visibility is to use your popular content and refresh it and make it more
unique. It’s a misconception if you think old content can’t bring you traffic,
in fact, Google loves updates version and is willingly ready to rank it higher.
All you need to do is modify your content and publish it and it will bring an
effective result to your site.
Summary:
Driving traffic and generating
leads isn’t difficult but getting quality traffic to the website is what is
needed. Quality traffic is considered to be the top concern of any SEO strategy
and to achieve it you need to invest in a lot of time and effort to grow
website traffic.
Author Bio:
Michelle S. Keith holds a
master degree in professional writing. She loves to write about digital marketing,
SEO topics. Currently, she’s working at a Digital marketing company in Singapore. She even
helps businesses achieve goals using web design, online marketing strategies.
How to increase your website traffic results by focusing on quality over quantity?
Reviewed by Pravesh Maurya
on
23:26
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