When you are creating your webpage and
establishing an online presence there can be so much to consider that some of
the details can easily be overlooked. When you are looking at pictures,
keywords, tags and so much more, the product descriptions themselves can seem
less important, but this is simply not true.
The right product description can help put
your product in front of your ideal customers, and give them exactly what they
want in turn. Here we will show you how to make the most out of your product
descriptions and watch the sales roll in…
What are product
descriptions?
Firstly, we should take a look at what
exactly we mean by product
descriptions. Product descriptions, as it sounds, tell you about what the
product is. They can also offer information on why you might want to buy it.
They often include:
● The name of the product
● Price
● The physical details
● The features
● The colour and style
● Materials used
● Weights and dimensions
● Images
● Where and how it is made
● The delivery details
● Why it should appeal to a
buyer
The length of your product description
will vary depending on the type of product. It should always focus on your
buyer and lead customers into a conversion funnel that will result in increased
sales. Your marketing agency in Dubai can help craft unique and
tailored product descriptions, and there are plenty of ways you can improve on
what you have in place already.
There are a number of steps you should
take to make sure your product descriptions are truly working for you, and we
will take a look at the key methods here…
1. Focus on your ideal
customer
The point of your product description is
to make a sale and to make a sale to the ideal buyer. You should try and
answer questions they may have like: “What problem of mine does this product
solve?” And: “Why is it better than the competition?” If you can do that, your
potential buyer is far more likely to take positive action.
2. Be specific – don’t just
say you’re simply the best!
Don’t just use trite and clichéd phrases
to show that your product is ‘unbeatable’ or ‘the best’ – your customers have
heard it all before. Just saying that you are selling a ‘fantastic’ product
isn’t going to fool anyone. They want to know exactly what it is about your
product that sets it apart, and how this will benefit them.
3. Use stories to describe
your product and its uses
Instead of listing off the best attributes
of your product, try telling a story that can help your buyer to picture what
you are talking about. In the world of digital
marketing it is important to stick to your strategy and get your
keywords wherever you can, but they are better included in sentences when
selling to people.
4. Back up your statements
with proof
Before you head out to a restaurant or buy
a product, it is highly likely that you check what customers have to say about
it beforehand. So why not include reviews and recommendations in your product
description? Showing that other people have used and enjoyed your product can
really entice new customers to click ‘purchase’ with confidence.
Final thoughts
The real key to creating an impactful and
successful product description is to think about the kind of buyer you are
looking for and tailor it to them. Helping them to picture the product in use,
using helpful and descriptive words rather than superlatives, and utilising
customer reviews can all help gain those all-important conversions.
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