Real estate postcards are
popular for most realtors, especially experienced ones. Not only do they help
in connecting with potential prospects, but they also cater to brand awareness.
For example, postcards for just sold listings are
like proof that you recently sold a property in the region. So, when a person
sees the card, it gives them confidence that you are a competent real estate
agent who can get them the deal they want.
There are multiple reasons
why realtors find using postcards an excellent way of marketing. It is a great
method to target specific areas precisely. One can send the message through a
mailing route without any names or addresses. Cards are also relatively small,
meaning there is a likelihood that people store them safely for use at a later
date, even if they don’t need your services immediately.
Types
of Real Estate Postcards
Just Sold
Postcards
for just sold listings help in offering social
validation to the agents. It is more impactful when a realtor sells a property
and shares it with others. It makes them believe that someone else trusted the
agent, and they can get to it. The process makes it easier for people to have
confidence in you, and the same increase your chances of a lead.
Just Listed
The just-listed cards are
used to spread awareness about the newly listed homes. It arouses curiosity in
the minds of people looking for a house. An agent can advertise the just listed
property to the target audience and have a positive impact. Not only does it
help in introducing the house, but also the real estate agent.
Combination of Just Sold and Listed
The combination of both can
be an intelligent way to flaunt and tell your clients how busy you have been.
It sends a message immediately, and people are most likely to reach out to you
if there is a requirement.
The
Frequency of Sending Real Estate Postcards
The frequency of sending postcards
varies from agent to agent. However, effective practice is to send them around
9 to 12 in a year. This figure is for the highest-value market, while it can
range from 4 to 12 times for other target areas.
The goal of any marketing
campaign, including postcards, is to create brand awareness. So,
when a person is looking forward to buying or selling, your name should flash
right in his mind.
Most campaigners feel
dejected after the third round of interaction and give up. However, reports say
81% of deals are closed after the fifth round. When you are continuously
targeting specific demography over a certain period, it will surely fetch tremendous
results. It is after the fifth contact that real action begins, and the
consequences of your hard work become visible.
How
to Measure Its Effectiveness?
Here are multiple ways to
measure the effectiveness of the application. When a lead contacts, you ensure
that you are updating the source on the CRM. It will help in tracking the
multiple sources and see what results in postcard marketing has fetched.
Have a unique landing page
to determine how many people visited the website after seeing the postcard. Use
a unique URL and see real estate postcards’ differences. One can also use QR
codes to measure website traffic from the cards.
Do not forget to offer
special discounts to people who turn up with the postcards. It will work if the
message is sent to the right people at the right time. It is a great way to
show off your business skills cost-effectively.
There is no shortage of
postcard ideas, and hundreds of services offer the same. So, get in touch with
a reputed facility as soon as possible and start the marketing campaign.
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